market, David Massey had suggested that the single feature an American rapper with chart credibility. In an interview with The Guardian, it was stated that "Cruz was clever to have hooked up with a US rapper Ludacris on his breakthrough hit". The single reached the top spot in the United States for one week on the Billboard Hot 100. According to Cruz's manager Jamie Binns, the relationship with Monte Lipman at Universal Republic had "gone a bit quiet" by this point and as Taio wanted to be with the label that was most enthusiastic about his music, a move from Universal Republic to Mercury/Island Def Jam was engineered. The success of the song attracted the attention of David Massey and Daniel Werner from Mercury/Island Def Jam who were excited and aggressive about releasing "Break Your Heart" in the United States on their label. At the 2010 Brit Awards, "Break Your Heart" was nominated for Best British Single. In the US it went directly from number 53 to number one, breaking the record for the largest leap of a début single. The album's lead single " Break Your Heart" was released on 14 September and reached number one in the UK, where it stayed for three weeks. It was released on 12 October through R.E.D Inc./Island Records and is written and produced by Cruz, with co-writes and co-productions predominantly with UK producer Fraser T Smith. During 2009, he worked on his follow-up album entitled Rokstarr. According to Cruz's official Myspace blog, as of 1 January 2009, Rokstarr Music London changed its name to Rokstarr Entertainment Division, abbreviated to R.E.D Inc. 2009.Ĭruz was featured on Tinchy Stryder's breakout single " Take Me Back" which peaked at No. 3 in the UK Singles Chart. In 2006, Cruz signed a split single deal with Universal Music Group companies, Republic Records and the UK branch of Island Records.Ĭruz at Tup Tup Palace nightclub, Newcastle upon Tyne, UK. It won him some admirers including Island Records's Darcus Beese and Monte Lipman, who, according to manager Binns, "both believed 'I Just Wanna Know' fitted the format on both sides of the Atlantic". The single charted at #29 in the UK singles charts. Ĭruz is the founder and chief executive of Rockstar Music London, which in 2006 released his debut single " I Just Wanna Know". Ĭruz's songwriting career began as part of Tricky Stewart's writing collective, RedZone Entertainment and achieved notability in 2005 when he was awarded a Brit Award for co-writing Will Young's 2004 single, " Your Game". He was educated at fee-paying independent schools, attending Bilton Grange preparatory school in Warwickshire and Battle Abbey School in East Sussex, before relocating to London where he went to Stanmore College. He was raised in "a five-bedroom house in Kensal Rise". In late 2015, he added vocals to Tujamo's Melbourne track, " Booty Bounce" which was released by Spinnin' Records.īiography Early life and career Ĭruz was born in London to a Nigerian Yoruba lawyer father and a Brazilian mother who had a hairdressing business. In April 2015, Cruz released the first single, " Do What You Like" from his forthcoming Roses Collection. In 2012, Cruz co-wrote David Guetta and Usher's song " Without You" and the same year released the music video to There She Goes featuring Uzbek model Nadya Nepomnyashaya. Cruz's third studio album, TY.O, was first released in Germany on 12 December 2011. Cruz wrote and recorded the song " Telling the World" as the lead single from the soundtrack to the 2011 animated film Rio. Cruz collaborated with Kesha on the single " Dirty Picture", and with Kylie Minogue and Travie McCoy on his single " Higher". On 12 October 2009, Cruz released his follow-up album Rokstarr, which includes the number one singles " Break Your Heart" and " Dynamite". The album achieved certified gold status in the United Kingdom and earned him a Music of Black Origin Awards (MOBO) nomination. In 2008, he released his debut album Departure, which he wrote, arranged and produced. Jacob Taio Cruz ( / ˈ t aɪ oʊ/ born Adetayo Ayowale Onile-Ere, 23 April 1980), better known professionally as Taio Cruz (stylized TΛIO CRUZ), is an English singer, songwriter and record producer from London, currently based in Los Angeles.
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